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©2025


Hotel Saint Vincent, Various Projects



2024 



Working with Hotel Saint Vincent's existing identity, I've designed across the full creative spectrum for this storied New Orleans property. From brand extension marks and custom event identities to menus, print collateral, signage, digital assets, and beyond—my work spans every medium and touchpoint across the hotel.

Using the property's moody palette of deep burgundies, muted emeralds, and burnished golds, each piece maintains the sophisticated aesthetic while adapting to diverse applications. Whether it's intimate event branding, functional dining materials, or large-scale environmental graphics, the work honors the hotel's 1861 heritage and luxurious atmosphere, creating cohesive visual experiences that authentically capture the property's cultivated mystery and old-world New Orleans charm.Services:

Brand Identity
Activation Identity
Art Direction
Print
Digital
Merchandise


Brand Identity Evolution, 2024































“Lone Star Series”, 2025

A Texas Culinary Takeover at Hotel Saint Vincent. We created comprehensive event branding for Hotel Saint Vincent and Graza's summer-long Texas culinary takeover. The Lone Star Series brought bold culinary voices from Houston, San Antonio, and Austin to New Orleans through monthly guest chef cookouts, cocktail showdowns, and bar takeovers spanning the hotel's central courtyard.

We designed all visual touchpoints for the three-part series, from initial announcement materials and social campaigns to on-site event graphics and promotional collateral. The branding captured the spirited collaboration between Texas heat and Big Easy charm, supporting partnership with Southern Smoke Foundation while maintaining Hotel Saint Vincent's sophisticated aesthetic across this more casual, high-energy event series.
Services:

Activation Identity
Print
Digital
 Partners:

Graza
VADA
Southern Smoke Foundation
Tiny Champions, Houston
Nancy’s Hustle, Houston
Reese Brother’s Barbecue, San Antonio
The Driskill, Austin





“Sanctuary”, A Health & Wellness Club at Hotel Saint Vincent, 2025

We created the identity for Sanctuary, a health and wellness club at Hotel Saint Vincent, centered around community-driven run and yoga clubs. The identity captures the balance between dynamic movement and mindful practice, reflecting the dual nature of the club's offerings.

Our touchpoints included print and digital—from event identity system to membership materials, and social media templates. The design approach emphasizes connection and wellness, creating a welcoming brand presence that appeals to both serious athletes and wellness newcomers looking for community in New Orleans.
Services:

Activation Identity
Print
Digital
 Partners:

Graza
VADA
Southern Smoke Foundation
Tiny Champions, Houston
Nancy’s Hustle, Houston
Reese Brother’s Barbecue, San Antonio
The Driskill, Austin